"Expertly addressing matters of health and illness from a truly human perspective (the biopsychosocial model as I teach my medical students) requires a human relationship. Building a meaningful doctor-patient relationship requires time, communication, and trust. With these ideals in mind, we’ve transitioned to a Direct Primary Care membership model. This innovation liberates us from corporate-centered healthcare’s nonsensical, opaque, impersonal, and expensive approach to primary care. It permits me to realize my professional vision and sustain a human-centered practice. The cost is less than your monthly smartphone bill. The benefits are tremendous."