"After practicing in the DeSoto County for over 25 years, Dr. Richard (Rick) Kelly opened the first Direct Primary Care office in the Southaven on July 1, 2020. The transition from his traditional fee-for-service practice to the Direct Primary Care model allows Dr. Kelly to continue to provide the highest quality primary care, for which he has been rated by insurers in the past, while continuing to focus on his patients’ needs with unmatched affordability and convenience. The Direct Primary Care model will allow more access, time and attention to his patients and provide all services at a major discount so his patients can get the best for their health care dollars."