Matt Falkiewicz, MD

"Hello! My name is Matt Falkiewicz, and I am one of the physicians of Nova Direct Primary Care. Nick and I would like to give you an opportunity to get to know us a little better and why we do what we do. I grew up in Fenton, Michigan (just south of Flint) with my mom and two brothers. I attended the University of Michigan Ann Arbor for undergraduate studies and majored in Biology. I graduated in 2010, and I took a year off before starting medical school at Wayne State University School of Medicine in Detroit. I got married during my second year to my long-time girlfriend/fiancée, who is now a veterinarian. After graduating from Wayne State, I started my Family Medicine residency training program at Grand Rapids Medical Education Partners (now Mercy Health Grand Rapids Family Medicine Residency). My wife and I welcomed our first son on Halloween 2016, and he has been a huge source of joy in our lives! Since graduating, I am now on my own. My passions include reading, cooking, spending time with my family, and wine tasting. I got into medicine for three reasons: I love science; I love continuous learning; and I love hearing about each person’s unique story. Shortly after starting residency, something became blatantly obvious to me: the relationship between the patient and physician was being eroded by outside factors. Clicking boxes and administrative burden seemed to be more important than patient care. I became exposed to the model of Direct Primary Care in the middle of residency and haven’t looked back since! I truly believe in the model as it provides transparency, accessibility, and affordability, some things rarely provided by the current insurance-based system. I know that the type of care I can provide with just the patient and me is more holistic and thorough. No rushed visits, no long waits to see me, less administrative burden, no check boxes, just health care at an affordable price. That is what I want for my patients, and I hope you want that for yourself too."

"Accessible, affordable, transparent. We spent time coming up with that tagline. We wanted something short that essentially embodies what we want to provide to our patients, and that pretty much does it. Our name Nova also symbolizes what we are doing as well. A supernova occurs at the end of a stars life, and results in an explosion up to one million times brighter than usual and offers a brilliant and beautiful display. The way we see it healthcare is in dire need of repair, and we like the idea of starting something new and beautiful. The beauty being bringing back the relationship between the patient and their physician (and at lower costs). Accessibility is at the core of what we offer. Whether it be in person visits, phone calls, email, or text messages we want to be connected with our patients. We want to save you the hassles of unnecessary urgent care visits because your physician’s schedule was full. We want to see you in our office or in your home on the same day you need the care. We want to hear how you’re doing a few days after seeing you to make sure you are actually doing better, rather than waiting until our next visit to find out. We have the capabilities and passion to provide this type of care. If you’d rather us be more hands off, that’s certainly an option as well. Part of our accessibility is providing your care in the way that you prefer. Affordibility may seem strange when there is a membership fee attached. However, we can do this by providing whole sale medications, imaging and labs at greatly reduced costs, providing many procedures at no additional cost. More importantly we can save you time. No more taking a half or full day off work to sit in a waiting room just for a rushed visit. And, barring unusual or true emergencies, we can save you the costly and inconvenient after hour visits. Transparency is very important to us at Nova. We want you to know why we recommend changes in your care, not just what should be changed. And we want you to know where your money is going, with regards to our memberships, but also when there are costs for labs, medications, imaging, and referrals. If you have any questions please ask!"