"Most primary care in the United States is “fee-for-service.” Doctors at these clinics are financially rewarded for shorter, more frequent visits. Anything not labeled “preventative” is paid for by you and your insurance, through a confusing system of deductibles, copays, coinsurance, and facility fees. You may or may not get to know your doctor personally, because they have panels of 1,500 patients or more. You pay high retail rates for imaging, labs, and medications. Direct Primary Care gives you direct access to your physician right away, no deductible, no surprises. You always see YOUR doctor, not their office partner. They know you personally, because they have <500 patients. You get significant discounts on imaging, labs, and medications. Just one low monthly fee, less than a typical cell phone bill."