"With more than 25 years of medical experience, Bill Fisher, DO, has been an involved member of the medical community in Central Illinois since opening Pekin Family Practice in 1991. His vision has been to create a comprehensive center for patient wellness and health. In 2011, he created a cash-based company, Innovative Medical Therapies, to include cosmetic and skin care services, and added the New Direction Weight Loss and Management program along with bioidentical hormone optimization services in 2015. The Femilift laser for vaginal rejuvenation and stress urinary incontinence arrived in 2016, and Direct Patient Care is launching in 2019. After working within a large hospital environment for two years, Dr. Fisher became disillusioned with the hurried, impersonal approach that corporate medicine demands. He saw his patients shuffled to nurse clinics or urgent care departments in the interest of pushing more patient volume through the day. Office visits were limited in time and scope, often only covering one concern due to lack of insurance reimbursement. The control and management of health had changed from doctor/patient cooperation to one of the corporate and government-mandated rules. He saw many of his peers retire or leave their profession due to undue stress and lack of reward. Decreasing reimbursement and increasing administrative requirements from the insurance made private practice unaffordable. The time had come to change back to a simpler approach."
