"The mission of Bear Fruit Direct Primary Care is to promote health and well-being by providing accessible, price transparent, high quality medical care. Direct Primary Care is a new health care model that allows us to connect with our patients; creating a genuine doctor-patient relationship, eliminating copays, hidden fees, and long wait times. We have more time during office visits to focus on you, creating better health care, decreased emergency room visits and giving you more access to your physician."